Apple's New Year's Resolution: Quit Quitting, Says Apple Watch Ads
Apple is taking a bold approach to New Year's resolutions with a series of ads that might spark some debate. In a pre-2026 campaign, Apple encourages people to 'quit quitting' with the help of the Apple Watch. These ads showcase individuals running away from sedentary situations, like a cozy bed or a bar stool, while the Apple Watch provides motivational updates and alerts.
But here's where it gets controversial: each ad ends with the tagline 'Don't Give In,' suggesting that quitting is not an option. One ad even claims that most people abandon their resolutions by January 9th. This raises an interesting question: is the 'quit quitting' message a powerful motivator, or is it setting unrealistic expectations?
The ads, titled 'Quit quitting with Apple Watch,' have been shared on social media and YouTube Shorts, sparking conversations about the role of technology in achieving personal goals. Apple's approach is a unique take on New Year's resolutions, but it might leave some wondering about the fine line between motivation and pressure.
In other Apple news, the company has been making waves with several upcoming features and products:
- iPhone Driver's Licenses: Apple plans to expand its digital driver's license feature to seven more U.S. states, allowing residents to use their iPhones and Apple Watches as official identification.
- Apple TV Refresh: Despite rumors, Apple has yet to release an updated Apple TV 4K model in 2025, leaving fans wondering about the future of the product.
- iPhone 18 Pro: Rumors are swirling about the next iPhone Pro models, expected to launch in 2026 with a new 'plateau' design, under-screen Face ID, and more.
- iOS 26.2 Updates: The latest iOS update brings a Liquid Glass slider for the Lock Screen, offline lyrics in Apple Music, and other enhancements to iPhones.
- AirPods in Bright Colors: Apple reportedly tested colorful charging cases for the first-generation AirPods, reminiscent of the iPhone 5c's vibrant hues.
- Mac Apps for 2026: A list of 10 recommended Mac apps to try in the new year, including Alt-Tab for window previews and One Thing for task management.
- Top Stories: The foldable iPhone Fold mockup, Apple TV updates, and iOS 26.3's new features for EU users are among the recent highlights.
What do you think about Apple's 'quit quitting' campaign? Is it an inspiring nudge or a potential source of unnecessary pressure? Share your thoughts in the comments, and let's discuss the fine art of motivation and personal goal-setting!
